POSSIBILITIES AND PROSPECTS OF APPLYING COACHING TECHNOLOGY IN THE PROCESS OF HIGHER EDUCATION

This article analyzes the application of coaching technology in the educational process and its significance in the formation of professional competencies. The research results show that innovative pedagogical technologies, in particular, the coaching approach, are an effective tool for increasing the activity of the student learning process, strengthening their motivation, developing logical thinking and leadership skills. However, the lack of time and the complexity of individual assessment are noted as the main disadvantages of this technology. The author, justifying the need to introduce elements of coaching in the higher education system, recommends a review of the professional competencies of teachers and mentors. It also emphasizes the effective application of coaching approaches in the student achievement assessment system.