Assessing Rewards as a Motivation Tool for Employees' Performance at The Africell Communication Company in Kenema City

Specifically, the study aimed at assessing rewards as a motivation tool for employees’ performance at the Africell communication company in Kenema City. In an event to reach this aim, the research was centred on the following objectives: to prove whether rewards motivate employees, to investigate the impact of motivation on employees output, to assess the kind of rewards Africell company uses to motivate its employees and to suggest some appropriate measures in administering rewards to employees. However, the study was designed on the basis of informed descriptive and quantitative techniques. In achieving this, random method was used in collecting both primary and secondary data which has been clearly analysed. The research targeted twenty-five (25) respondents, from which twenty were selected randomly. The findings of the research unearth the fact that, Africell employees are motivated by receiving rewards and equally so, motivation leads to high performance and high productivity in goal attainment. The research concluded by emphasizing on the need for provision of good working environment provision of better reward system and employees’ relationship as vital criteria to motivate employees. In addition, few constraints were highlighted from the study such as: differences in employees’ desires and high labour turnover among others. Finally, the study recommends the need to individualize employees’ needs, aspirations and desires in terms of motivation and also, the appropriate use of both intrinsic and extrinsic system of rewards.