Analysis of the application of financial management to the profitability of MSMES through debt management of MSME Players in Kwala Serapuh Village, Langkat

This study aims to analyze the effect of financial management implementation on the profitability of Micro, Small and Medium Enterprises (MSMEs) through debt management. The case study was conducted on MSME players in Kwala Serapuh Village. Good financial management is key to the sustainability and success of a business, especially MSMEs that have limitations in terms of capital and resources. This research uses quantitative methods by distributing questionnaires to MSME actors in Kwala Serapuh Village. The number of samples in this study were 50 respondents of MSME actors. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS version 4 software. PLS is one of the methods of solving Structural Equation Modeling (SEM). The results showed that the variable of financial management implementation has a positive and significant influence on debt management. The variable of financial management implementation has a positive and significant influence on the profitability of MSMEs. The debt management variable has a positive and significant influence on the profitability of MSMEs. The variable of financial management implementation on MSME profitability through debt management has a positive and significant influence on MSME profitability. The debt management variable can be influenced by the application of financial management by 76.1% and the remaining 23.9% is influenced by other variables outside those studied. While the MSME profitability variable can be influenced by the application of financial management and debt management by 50.9% and the rest is influenced by other variables outside the study.