SUPPLY CHAIN MANAGEMENT PRACTICES AND ORGANIZATIONAL PERFORMANCE OF THIRD-PARTY LOGISTICS COMPANY IN KENYA: A CASE STUDY OF UFANISI LOGISTICS LIMITED

Abstract: This study addresses the declining performance of Ufanisi Logistics Limited, a 3PL provider in Kenya, by examining how technology adoption, supplier relationships, transportation management, and procurement policy influence organizational effectiveness. Anchored in Institutional theory, the research employed a descriptive design with a census of 156 employees, using structured questionnaires for data collection and analysis from September 2023 to July 2024. Findings indicate that technology adoption significantly enhances organizational success, while strong supplier relationships, effective transportation management, and robust procurement policies are crucial for overall effectiveness. The study concludes that Ufanisi Logistics Limited can improve performance by prioritizing investments in advanced technology and refining its supplier, transportation, and procurement strategies. Strategic technology investments are recommended to maximize efficiency, improve customer service, and address performance decline. Keywords: Organizational performance, Procurement policy, Supplier relationships management, Technology Adoption, Transportation management. Title: SUPPLY CHAIN MANAGEMENT PRACTICES AND ORGANIZATIONAL PERFORMANCE OF THIRD-PARTY LOGISTICS COMPANY IN KENYA: A CASE STUDY OF UFANISI LOGISTICS LIMITED Author: OOKO JOSEPHINE MOLLEN ATIENO, JARED OSORO International Journal of Novel Research in Marketing Management and Economics ISSN 2394-7322 Vol. 11, Issue 3, September 2024 - December 2024 Page No: 1-12 Novelty Journals Website: www.noveltyjournals.com Published Date: 18-September-2024 DOI: https://doi.org/10.5281/zenodo.13784683 Paper Download Link (Source) https://www.noveltyjournals.com/upload/paper/SUPPLY%20CHAIN%20MANAGEMENT-18092024-2.pdf