Digitalisation as a platform for innovative development of it enterprises in the context of globalisation transformations

The subject of the research is the theoretical and practical foundations of digitalization as a platform for innovative development of IT enterprises in the context of globalization transformations.The aim of the research is to analyze the role of digitalization in the development of IT enterprises in the context of globalization transformations, as well as to identify the main trends and obstacles associated with this process.Research methods. In the course of the research, the methods of literary analysis, induction and deduction, empirical research, graphical method, method of socio–economic analysis were used.Results of the investigation. It has been determined that globalization promotes the spread of digital technologies and encourages transformational changes in various sectors of the economy, and that is why digitalization is becoming a necessary basis for the innovative development of IT enterprises, which allows them to adapt to the requirements of the modern world. It is established that the innovative development of enterprises is associated with the introduction of new technologies, management methods and approaches to production, which ensure improvement of productivity and quality of products and services. It is proved that digitalization contributes to the creation of new business models, digital products and services, and provides access to global markets and partnerships. Scope of the results. Digital economy, Entrepreneurship and business, Economics.Conclusions. Thus, digitalization is a key element of the innovative development of IT enterprises in the context of globalization transformations, which contributes to improving the efficiency of business processes, creating new products and services, and opening up new opportunities for international cooperation. However, for the effective digitalization of enterprises, it is necessary to take into account certain obstacles, such as the lack of qualified personnel, high costs of technology implementation, and the rapid pace of technological change. In general, digitalization is becoming not just a trend, but a prerequisite for the successful development of IT enterprises in the modern world, so to achieve competitive advantages and sustainable development in the global market, enterprises should invest in the introduction of digital technologies, staff training and cybersecurity.