Positive Personal Factors of Well-being, Happiness, and Social Responsibility in Tourism Sector Workers

This study aims to analyze the influence of positive personal factors, such as happiness, orientation towards happiness, and employees' personal well-being, as elements of Corporate Social Responsibility (CSR) in tourism organizations in the Bahías de Huatulco tourist destination in Mexico. These factors contribute to fostering a healthy and productive work environment. A non-experimental, cross-sectional, descriptive study was conducted on the three positive personal factors, which allowed for identifying the positive personal qualities and their influence on the implementation of CSR practices and employees' active participation in social and environmental initiatives. The main findings indicate that promoting the development of positive personal factors among tourism sector employees significantly improves their well-being and happiness, which may be linked to enhanced productivity and better customer service quality. It is concluded that a work environment that fosters these aspects can reduce stress and burnout, increase job satisfaction and commitment, and strengthen the ability to deliver exceptional service—an essential element for the competitiveness of tourism service providers.