ACCOUNTS SECURITY IMPLEMENTATION AND CLIENT'S SATISFACTION IN ABC BANK BATINO BRANCH

The main objective of this study was to determine the account security implementation and client’s satisfaction in ABC Bank Batino Branch. As cyber threats continued to evolve, ensuring robust security measures was imperative for safeguarding sensitive information. This research examined various security protocols and improvements including technology utilized, policy compliance, staff training and awareness, client’s retention, confidence in security measures, and ease of access. This study used a descriptive correlational design to examine the relationship between account security implementation and client’s satisfaction. Additionally, simple random sampling was used to select 150 respondents from clients. A researcher-made questionnaire was used for the survey, which was validated by 5 professionals in the field. The statistical treatment employed by the statistician included means and a four-point Likert Scale to describe the level of account security implementation and the level of client’s satisfaction. Moreover, the Pearson correlational coefficient was used to determine the relationship between account security implementation and client’s satisfaction in ABC Bank Batino Branch. The findings revealed that the r values .797 to .921 were interpreted as indicating a high positive to very high positive correlation between account security implementation and client’s satisfaction. The computed probability values of .000 were less than the level of significance (P < 0.05); thus the null hypothesis was rejected, indicating a significant relationship between the independent and dependent variables. Furthermore, areas for improvement were identified in client retention, and staff training and awareness.