A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN

Abstract: Consumer behaviour towards online shopping refers to the actions and decisions made by individuals when purchasing products or services through online platforms. The rapid growth of e-commerce has led to an increase in online shopping, with consumers being able to browse, compare prices, and make purchases from the comfort of their homes. Studies have shown that consumer behaviour towards online shopping is influenced by several factors, including product quality, website design, price, convenience, and security. Consumers are also influenced by social factors such as reviews and recommendations from other customers. As a result, businesses have had to adapt their marketing strategies to cater to this shift in consumer behaviour. Overall, understanding consumer behavior towards online shopping is crucial for businesses to provide a seamless and satisfying online shopping experience, which ultimately leads to increased customer loyalty and profitability. Keywords: Online shopping, consumer behaviour, decisions, Marketing tactics. Title: A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN Author: Dr. C. BALAJI International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 12, Issue 2, October 2024 - March 2025 Page No: 116-120 Research Publish Journals Website: www.researchpublish.com Published Date: 24-December-2024 DOI: https://doi.org/10.5281/zenodo.14551227 Paper Download Link (Source) https://www.researchpublish.com/papers/a-study-on-consumers-buying-behavior-towards-online-shopping-with-special-reference-to-mayiladuthurai-town