TRENDS IN INFORMATION BUSINESS DEVELOPMENT AND MARKETING MANAGEMENT

The rapid evolution of the information business, fueled by advancements in technologies like artificial intelligence (AI), machine learning (ML), big data, and marketing automation, is reshaping the global business landscape. This paper explores the key trends in the development of information products and services (AMX) and the essential marketing strategies businesses must adopt to navigate the challenges of digital transformation. Focusing on Uzbekistan as a case study, it highlights the cultural, economic, and regulatory contexts that influence the adoption of these technologies. The research underscores the importance of data-driven decision-making, personalized marketing, and customer engagement in the digital age. It also discusses the role of the government in fostering a supportive ecosystem for innovation and technological integration. Successful digital transformation in businesses requires an adaptive, forward-thinking approach that balances technology integration with market and consumer dynamics. The findings provide a strategic framework for businesses to optimize their operations, enhance customer experiences, and foster sustainable growth in an increasingly competitive market.