Optimizing E-commerce Conversion Rates through the Metaverse: Leveraging Immersive Metrics and User Behavior

This research investigates how Metaverse-driven e-commerce can optimize conversion rates, incorporating quantitative insights from the thesis "The Conversion Rate Problem in E-commerce: A Focus on Metaverse." Metrics such as average user dwell time, interaction frequency with virtual products, and transaction completion rates demonstrate the transformative potential of immersive virtual environments. By combining these insights with qualitative findings, this proposal aims to develop a strategic framework for integrating Metaverse technologies to enhance user engagement and streamline e-commerce processes.