ANALYSIS FOR EVALUATING DIGITAL MARKETING TRANSFORMATION OF A BUSINESS BASED ON THE ADKAR MODEL

In this article, a marketing study was conducted to assess the transformation potential of the identified factors. Based on the results obtained, the main problems of digital marketing transformation in business practice in Uzbekistan were identified and scientific proposals and practical recommendations for their solution were given.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-12-28
DOI
https://doi.org/10.5281/zenodo.14886798
Primary Topic
Language Acquisition and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

ANALYSIS FOR EVALUATING DIGITAL MARKETING TRANSFORMATION OF A BUSINESS BASED ON THE ADKAR MODEL

Zenodo (CERN European Organization for Nuclear Research)
Language Acquisition and Education
article

ANALYSIS FOR EVALUATING DIGITAL MARKETING TRANSFORMATION OF A BUSINESS BASED ON THE ADKAR MODEL

article en

Abstract

In this article, a marketing study was conducted to assess the transformation potential of the identified factors. Based on the results obtained, the main problems of digital marketing transformation in business practice in Uzbekistan were identified and scientific proposals and practical recommendations for their solution were given.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 53%
Language Acquisition and Education
DOIOpen Access PDFOpenAlex
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ANALYSIS FOR EVALUATING DIGITAL MARKETING TRANSFORMATION OF A BUSINESS BASED ON THE ADKAR MODEL · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS