SPORT TOURISM MANAGEMENT MODEL FOR SUSTAINABLE IN SICHUAN PROVINCE, CHINA

Abstract From the situation of sport tourism in China in recent years, the sport tourism has developed rapidly, but there are also many problems and shortcomings. The same is true for sport tourism in Sichuan Province, which is closely related to the sustainable management model of sport tourism. Therefore, in-depth research and exploration of its influencing factors are particularly important and crucial.So, I have conducted systematic research on this aspect. The purpose of this study is to: (1) to study the current situation and affecting factors of sport tourism management in Sichuan province, China. (2)To analyze factors positive effect sport tourism management model in Sichuan province, China. (3)To Examine and evaluate sport tourism management model in Sichuan province, China. This study adopted a mixed research method that combines quantitative and qualitative methods. Step 1: In the qualitative research section, expert was used to investigate the current situation and influencing factors of sustainable management models of sport tourism in Sichuan Province. Total of 10 participants. The tool used in this study is a structured interview. Step 2: In the quantitative research section, the sample consists of 500 respondents and is obtained through sampling. Use the method used to determine that the sample size is 20 times the inventory variable to calculate the sample size. Collect data using questionnaire survey method and analyze using structural equation modeling (SEM). Step 3: Through a combination of quantitative and qualitative research, 10 experts conducted focus group discussions and scoring. Experts have conducted evaluation of the feasibility, suitability, usefulness, and accuracy of the factors influencing the sustainable management model of sport tourism in Sichuan Province. The research results indicate that: 1) the current situation the sustainable management model of sport tourism in Sichuan Province reflects the actual situation of the influencing factors of the sustainable management model of sport tourism in Sichuan Province. The sport tourism in Sichuan Province is constantly developing and progressing, and the number of sport tourism participants is gradually increasing. By comprehensively analyzing these factors, the sustainable management level of sport tourism in Sichuan Province can be further improved. 2) Government policies and support, infrastructure construction, cultural and historical heritage sites, market demand and consumer behavior have a significant positive impact on the sustainable management model of sport tourism in Sichuan Province. 3) Experts unanimousil agree that the sport tourism management model for sustainable in Sichuan Province, China is Feasibility, Useful, Appropriate, Accuracy in A lot level-The most level. Therefore, this study helps to understand the overall status and influencing factors, sport tourism management model for sustainable in Sichuan Province, China, and to construct a development model, promote and apply it, laying a theoretical foundation for research related to sport tourism management model for sustainable in China.