A Case Study of ITC Ltd – Marketing Strategies Adopted By Leading FMCG Brands

This case study delves into the digital transformation journey of ITC Limited, one of India’s leading conglomerates, and its profound impact on operational efficiency, customer engagement, and sustainable growth. Through a comprehensive analysis of ITC’s digital initiatives, including the adoption of cutting-edge technologies like AI, ML, IoT, and blockchain, this study uncovers the strategic shifts and innovative approaches that have propelled ITC towards becoming an agile, customer-focused, and sustainable business. Key findings reveal how ITC’s digital transformation has streamlined supply chain operations, enabled personalized customer experiences, and fostered innovation across its various business divisions. The study highlights the importance of continuous investment in emerging technologies, cybersecurity measures, and talent development to sustain ITC’s competitive edge in the digital era.