IMPACTUL PATRIMONIULUI TURISTIC LA CONCEPEREA ȘI FORMAREA OFERTEI TURISTICE A ȚĂRII

Summary. The research of the tourism phenomenon has captured the attention of an impressive volume of researchers, who analyze the tourism phenomenon through the lens of the lens of both natural and human-made tourism potential, as well as the socio-economic impacts of its development. By harnessing the tourist heritage of a country, tourism satisfies both human motivations and economic needs of the country. By leveraging a country’s natural and human resources, tourism serves to meet both human desires and the economic needs of the nation. As a result, tourism emerges as one of the most intricate economic sectors globally, encompassing a wide array of activities and engaging society as a whole in its growth.This article discusses the key and supporting elements of the tourist heritage that form the foundation of the national tourism offer in the Republic of Moldova, aimed at maintaining a consistent flow of visitors to the country’s destinations.Key words: tourism heritage, natural potential, anthropogenic potential, tourist destination, tourist activity, sustainable development