Formation of the Organizational and Economic Mechanism for Managing the Development of Innovation Potential of Enterprises in Conditions of Rapid Changes

This work investigates existing theoretical approaches to managing the innovation potential of enterprises and identifies the key components of the organizational and economic mechanism. An analysis of current practices in managing innovations in enterprises under rapid changes is conducted, with successful cases and their components identified. The main problems and challenges faced by enterprises in managing innovation potential amid dynamic changes are revealed. An organizational and economic mechanism for managing the development of innovation potential in enterprises is proposed and justified, including flexible strategies, risk management tools, methods for adapting organizational structures, and other components. Methods for assessing the effectiveness of the proposed mechanism are developed. Practical recommendations are provided for enterprises regarding the implementation of the proposed mechanism and its adaptation to specific operational conditions. The study offers a focused approach to key areas of managing innovation potential and ensures a comprehensive approach to developing an effective organizational and economic mechanism.