MARKET ACCESSIBILITY AND CONSUMER CHOICES: THE ROLE OF TRANSPORTATION SYSTEMS IN REGIONAL INDUSTRIES

Transportation systems are fundamental to shaping consumer choices, market accessibility,and regional industrial growth. This study, titled "Market Accessibility and ConsumerChoices: The Role of Transportation Systems in Regional Industries," investigates howtransportation infrastructure impacts economic activity and consumer purchasing behaviour.Using a sample of 180 respondents, the research employs chi-square tests, logistic regression,and time-series forecasting in R to analyse the relationship between transportation modes,accessibility, and consumer behaviour’s findings indicate that efficient public transportationenhances market accessibility, leading to increased consumer mobility and economicengagement. Conversely, poor infrastructure restricts market access, limiting consumerchoices and business expansion. The study further reveals that well-developed transportationnetworks positively influence purchasing frequency and consumer spending, as betterconnectedregions experience heightened commercial activity. Multiple regression analysisconfirms that investment in transportation infrastructure is a significant driver of regionalindustrial growth, with projections suggesting a 5-7% annual expansion when consistentimprovements are made. This research provides critical insights for policymakers, businesses,and urban planners, advocating for improved public transit, enhanced road networks, andsustainable transport policies to drive economic development. Strengthening transportationaccessibility fosters trade, attracts businesses, and improves consumer participation,ultimately contributing to regional prosperity and long-term socioeconomic sustainability.