A Study on Assessing Awareness Levels of Sustainable Investment in Mutual Funds

This study explores the adoption drivers and barriers faced by investors in ESG mutual funds. The research examines investor awareness levels and their influence on ESG fund adoption, alongside attitudes toward sustainable investing. Through a structured questionnaire, the study gathers insights into the motivations, concerns, and perceptions shaping ESG investment decisions. Additionally, it identifies key obstacles such as lack of knowledge, perceived lower returns, and regulatory uncertainties that hinder widespread adoption. The findings aim to enhance understanding of investor behavior in sustainable finance, providing valuable insights for fund managers and policymakers seeking to promote ESG investments in India.