LANGUAGE OF INTERNET FOLKLORE: SOCIO-TECHNOLOGICAL ENVIRONMENT AND VIRTUAL COMMUNICATION

The emergence and development of information and communication technologies influenced the appearing of epochal processes, the emergence of changes not only in the means and methods of communication, but also in the essence and content of social communication. The discovery of writing after oral speech is characterized by new possibilities in the understanding and expression of reality. However, electronic, digital and virtual means of communication have led to the emergence of social communication and relations on completely different channels and platforms, as a result of which the essence of the socio-cultural environment has changed. In the article in the context of the epochal processes the cultural dynamics of folklore is investigated, the typological differences of oral, written and virtual communication images are determined, finally, the language of Internet folklore is involved in the analysis. It is determined that although communication in virtual social networks is carried out through writing, the prototype of this language is the emotion of orality. In this regard, the language of social networks is determined not by the spelling rules of the Azerbaijani literary language, but by the principles of orthoepy. As a result of the study, it is found that the anonymity and privacy of the Internet allows to eliminate psychological barriers, freedom, indifference to rules and norms, which determines the sociopsychological situation of the environment as a whole. This reality has an impact primarily on the language in which the nature of the virtual social environment is reflected.