Exposure to Health Programmes on Salt FM Radio and Knowledge of Vesico Vaginal Fistula Risk-Factors among Women in Abakaliki Metropolis of Ebonyi State

Background: Vesico Vagina Fistula (VVF), no doubt, is considered a major public health problem in Nigeria, requiring effective media messages to reduce the prevalence of its occurrence. Objective: determine the exposure to salt Fm radio messages shape the awareness of VVF in Abakaliki metropolis. Method: The study adopted qualitative research design, the study used in-depth interview to elicit responses from participant. The study adopted purposive sampling technique to select participants. The study focus on women residing in the Abakaliki metropolis who have been exposed to Salt FM Radio campaigns about VVF. Results: Majority of the respondents reported regular exposure to Salt FM’s programme, citing it as a reliable source of health information. Women who listened to the program frequently (weekly or more) were more likely to be aware of VVF and its associated risks. Conclusion: The study concluded that the strong relationship can be attributed to the programme's engaging and relatable content, which fosters active listening and understanding among the audience. Unique Contribution: The study can inform policy development and implementation strategies aimed at improving maternal healthcare services and reducing the burden of VVF in Ebonyi State and similar settings. Policymakers can use the evidence generated to advocate for the integration of radio campaigns into existing maternal health programs and allocate resources for sustained health communication efforts. Key Recommendation: Increase audience participation in the program through interactive features like live calls, SMS platforms, and community forums. The study found that interactive program elements significantly enhanced knowledge retention and understanding of VVF risk factors.