THE ROLE OF TOUR OPERATORS AND TRAVEL AGENTS IN THE SALE OF TOURISM PRODUCTS IN NAKHCHIVAN AUTONOMOUS REP

The operation mechanism of enterprises in the tourism sector is of great importance. Tourism enterprises build their activities on the basis of different principles. Every business benefits from marketing activities tailored to its structure. Among the businesses that benefit most from tourism marketing activities are travel agencies and tour operators. In modern times, concepts such as investment, natural resources, products or services have lost their meaning, and the focus is on the sale of products and services that anyone can produce and their evaluation or acceptance by consumers.For this reason, in recent years in the world and in our country, the thoughtful implementation of the obligations of tourism companies and the organization of interesting tours are of great importance. The defined and formed mission of the tourism enterprise is expressed in the form of contacting various advertising companies before starting the activity. Currently, the interests and expectations of consumers come to the fore and are considered the main priorities of their future activities