ON THE CONCEPT OF DEVELOPING AN AUTOMATED SYSTEM FOR GENERATING ETHICAL CODES FOR ORGANIZATIONS BASED ON EXPERT SYSTEMS

Abstract The article addresses modern challenges in managing ethical aspects in the field of internet marketing. It analyzes the history of ethics as a discipline, key ethical concepts, and existing approaches to creating ethical codes. The structural shortcomings of current solutions are highlighted, and the need for an automated ethical code generation system using expert system technologies is justified. A universal ethical code template tailored to the needs of internet marketing is proposed, along with the process of implementing an information system to automate its generation.