Exploring Physicians' Awareness, Beliefs, Barriers, and Practices in the Use of Generic Medicines

This study explores the knowledge, attitudes, beliefs, and prescribing practices of Registered Medical Practitioners (RMPs) in Bilaspur city concerning generic medicines. Using a cross-sectional Knowledge, Attitude, and Practice (KAP) survey model, data were collected from 100 RMPs across government and private sectors to identify factors influencing generic prescribing patterns. The survey results revealed that positive perceptions of generics, such as efficacy and equivalency with branded drugs, were associated with higher prescribing rates. However, barriers such as limited availability of generics and concerns about quality standards were identified, along with influences from peer suggestions, patient socio-economic status, and interactions with pharmaceutical companies. The study concludes that while most RMPs recognize the cost-effectiveness of generics, misconceptions and practical constraints still impact their adoption. Addressing these barriers through targeted education and policy support may enhance the acceptance and prescription of generic medicines.