An Empirical Analysis of Digital Payment Culture in Bangalore

Abstract: The surge in internet usage, smart-phone proliferation, and the adoption of various digital financial tools like mobile banking, internet banking, and debit/credit cards has significantly propelled India towards a faceless, paperless, and cashless economy. This transition not only indicates a transformation but also anticipates fostering financial inclusion and fostering an innovative digital payment ethos in the Indian economy. However, the obstacle hindering India's cashless economy lies in the reluctance of online payment systems in small towns, rural areas, and untapped urban markets. The traditional preference for cash transactions among Indians, coupled with a significant majority favoring cash despite having access to electronic payment methods, poses a substantial challenge. Quantative data are analysed using statistical tools such as Chi - Square to analyse the culture of digital payment in Bangalore. This study delves into exploring the adoption patterns and disparities in the utilization of electronic payment systems among different categories of small-scale retailers in small towns

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-08-10
DOI
https://doi.org/10.5281/zenodo.13622738
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

An Empirical Analysis of Digital Payment Culture in Bangalore

Zenodo (CERN European Organization for Nuclear Research)
Technology Adoption and User Behaviour
article

An Empirical Analysis of Digital Payment Culture in Bangalore

article en

Abstract

Abstract: The surge in internet usage, smart-phone proliferation, and the adoption of various digital financial tools like mobile banking, internet banking, and debit/credit cards has significantly propelled India towards a faceless, paperless, and cashless economy. This transition not only indicates a transformation but also anticipates fostering financial inclusion and fostering an innovative digital payment ethos in the Indian economy. However, the obstacle hindering India's cashless economy lies in the reluctance of online payment systems in small towns, rural areas, and untapped urban markets. The traditional preference for cash transactions among Indians, coupled with a significant majority favoring cash despite having access to electronic payment methods, poses a substantial challenge. Quantative data are analysed using statistical tools such as Chi - Square to analyse the culture of digital payment in Bangalore. This study delves into exploring the adoption patterns and disparities in the utilization of electronic payment systems among different categories of small-scale retailers in small towns

Zenodo (CERN European Organization for Nuclear Research)
United States Department of Commerce (US)
Reduced inequalities
Openalex Percentile: Top 46%
Technology Adoption and User Behaviour
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