A Study on Impact of E Marketing on Consumer Buying Behaviour

Abstract: This study explores the impact of e-marketing on consumer buying behavior, emphasizing the role of digital channels in shaping customer interactions and decision-making. E-marketing, which includes strategies like digital advertising, website design, social media influence, and personalization, is pivotal in modern business practices. The research examines various digital marketing strategies and their effectiveness in building and maintaining strong customer relationships. Through a survey of 60 respondents, the study identifies key factors such as price transparency, personalized recommendations, and social media engagement as crucial for enhancing customer satisfaction and loyalty. The findings suggest that businesses should focus on these areas to optimize their e-marketing efforts. The study also acknowledges limitations including sample size and geographic focus, and suggests directions for future research to explore broader and more diverse consumer behavior trends