THE FEATURES OF THE TOURIST SEASON 2022 AND THE PROSPECTS FOR THE DEVELOPMENT OF TOURISM IN UKRAINE

The article analyzes the current state of tourism development in Ukraine, particularly during wartime and post-war periods. The article aims to outline the features of the development of the national tourism industry during war, taking into account the european integration process and internal organizational and managerial decisions and to present the prospects and trends of the industry's development in the post-war period. The research methods used include statistics, analysis, synthesis, comparison, interpretation, and forecasting. The results. The study discusses the fluctuating state of the tourism business during wartime, considering both objective and subjective factors. It also analyzes data from the State statistics service of Ukraine from 2000 to 2022, highlighting the progressive development of tourism in peacetime and the regressive development during the period of full-scale russian invasion of Ukraine. The article presents the realities of the tourism business in 2022, taking into account the economic, financial, military, and demographic situations. The challenges and risks that the post-war period may bring to the development of the tourism industry are also identified. The study notes that the industry is currently adapting to societal instability and responding to various types of risks. The article identifies the main promising directions for the development of tourism in the coming years and emphasizes the importance of international agreements regarding transport logistics for its successful development. The novelty of the research lies in the fact that it characterizes for the first time the changes in national tourism during the war period, in particular, changes in the geography of tourist destinations and the transition of the industry to the information-digital era. It is determined that changes in the tourism industry of Ukraine are related to the decline in economic activity, security, and demographic situation. New promising directions in tourism are presented: military-patriotic and natural-rehabilitation. It is noted that international and domestic tourism in the post-war period may be subject to sanitary-epidemiological, ecological, and technological risks. It is predicted that the spiritual component of the ukrainian people will serve as a tourist magnet, which will be manifested in the export of cultural and tourist heritage through its identification and development of cross-border and national tourist products. Transport logistics, thanks to agreements with carriers on «open skies» and rail connections with EU countries, will also contribute to the development of tourism.