AN OVERVIEW OF THE ROMANIAN TECH MARKET. IS AI SHAPING THE MARKETING AND TECHNOLOGY SECTORS?

In the AI area, the technology sector has known significant developments and new products that are meant to diversify the company’s economic activity, attracting new customers and better-prepared employees. AI has an impact on both marketing activities and operational efficiency within IT companies. In this fast-forward world, where the adaptability, flexibility, and resilience of companies play a key role, the implementation of AI becomes crucial for improving the quality of the services offered, for increasing customer satisfaction, but also for obtaining competitive advantages. To see how the Romanian market is selecting the AI platforms, we conducted a survey among IT professionals that are using such tools. The results have shown that important criteria are considered when it comes to engaging in a long-term relationship with an AI platform.