Criteria of investment attractiveness of Ukraine's agricultural sphere in the context of its innovative development model

The object of the study is the investment attractiveness of the agrarian sphere of Ukraine in thecontext of the model of its innovative development.The subject of the study is a set of criteria, as external identifiers, of the investment attractivenessof the agricultural sector of Ukraine in the context of the model of its innovative development.The purpose of the study is to determine the set of criteria for the investment attractivenessof the agrarian sphere of Ukraine in the context of the model of its innovative development for themaximum attraction of financial resources.The scientific novelty consists in substantiating the criteria of investment attractiveness of theagrarian sphere in the context of the model of innovative development as external identifiers thatrequire management to attract the amount of financial resources that are able to ensure the fullimplementation of strategic tasks in this area.The practical value of the obtained results lies in the possibility of their use by state authoritiesand local self–government bodies to control and manage them in order to increase the efficiency ofinvestment attraction in the agricultural sphere of Ukraine.Conclusions. It is substantiated that the agrarian sphere of Ukraine has relatively low investmentattractiveness; the correction of this situation is within the competence of its innovative development,which requires significant investment support. A set of criteria for the formation of investmentattractiveness of the innovative development of the agrarian sphere of Ukraine has been determined.The dependence of the object’s investment attractiveness criteria on the coordinates of its location in thehierarchy of the national economy is analyzed. Key criteria for assessing the investment attractivenessof the agrarian sector include: political and legal feasibility criteria, economic and geographic realitycriteria, socio–cultural capacity criteria and ecological balance criteria. It is summarized that eachcriterion should be represented by clear, controlled, measurable and manageable indicators that willform the necessary perception of a potential investor regarding his positive decision to finance theinnovative development of the agricultural sector of Ukraine.