Beyond Traditional Spice: A Content Analysis of IMC Campaigns for Seasoning Products in Tamil Nadu Market

Abstract The land of heritage, tradition and culture is no longer the same for its seasoning market in Tamil Nadu. But consumer habits shifts as do their preferences and expectations. The current research focuses on IMC campaigns of seasoning products in Tamil Nadu, and examines the content strategy adopted by brands. This study generates insights about marketing in a seasoning landscape as it investigates the dynamic between tradition, innovation and consumer engagement.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-08-31
DOI
https://doi.org/10.5281/zenodo.13622065
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Beyond Traditional Spice: A Content Analysis of IMC Campaigns for Seasoning Products in Tamil Nadu Market

Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior in Brand Consumption and Identification
article

Beyond Traditional Spice: A Content Analysis of IMC Campaigns for Seasoning Products in Tamil Nadu Market

article en

Abstract

Abstract The land of heritage, tradition and culture is no longer the same for its seasoning market in Tamil Nadu. But consumer habits shifts as do their preferences and expectations. The current research focuses on IMC campaigns of seasoning products in Tamil Nadu, and examines the content strategy adopted by brands. This study generates insights about marketing in a seasoning landscape as it investigates the dynamic between tradition, innovation and consumer engagement.

Zenodo (CERN European Organization for Nuclear Research)
Sathyabama Institute of Science and Technology (IN)
Industry, innovation and infrastructure
Openalex Percentile: Top 49%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Beyond Traditional Spice: A Content Analysis of IMC Campaigns for Seasoning Products in Tamil Nadu Market · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS