PENGEMBANGAN IDE INOVASI KRIPIK TAHU KHAS BANGKA DENGAN MENGGUNAKAN PROSES DESIGN THINKING

The culinary industry in Indonesia continues to grow rapidly, driven by changes in lifestyle and technological advances which open up opportunities for new innovations in the market. Snacks are a favorite product of Indonesian people because they are considered practical to consume. However, not all snacks have good benefits for the body and not all healthy snacks taste delicious. Therefore, this business presents a delicious and nutritious product, namely tofu chips as a unique and nutritionally valuable tofu-based snack. This research aims to understand in depth the needs and problems of users in order to find innovative and relevant solutions. The method used in this research is design thinking, which includes five stages, namely empathize, define, ideate, prototype, and test. The research results show that applying design thinking can be an effective method in designing and developing products because it helps find solutions, solve problems and understand market dynamics