PERSPEKTIF EKONOMI ISLAM TERHADAP STRATEGI PEMASARAN DI TOKO AL MUAWANAH MART UIN FATMAWATI SUKARNO BENGKULU DALAM MENARIT MINAT BELANJA KONSUMEN

This research aims to find out how the Islamic Economic perspective on marketing strategies at the Al Muawanah Mart Shop UIN Fatmawati Bengkulu is in attracting consumer shopping interest and to find out the role of marketing strategies in attracting shopping interest at the Al Muawanah Mart Shop UIN Fatmawati Bengkulu. The research method used in this research is field research using a qualitative descriptive approach. The data used in this research are primary data and secondary data. The results of this research show that 1) the marketing strategy at Al Muawanah Mart Store is in accordance with the Islamic economic perspective, where the focus is not only on profit aspects, but also on justice, ethics and consumer welfare. This strategy has the potential to increase consumer shopping interest, especially for those who prioritize sharia values ​​in their daily lives. 2) the role of the marketing strategy implemented by the Al Muawanah Mart Store has proven to be significant in attracting consumer shopping interest, especially UIN Fatmawati students. The most effective strategy is price promotions, where consumers show a positive response to discount offers.