Sustainable practices of Millennials and Generation Z as tourists in scientific research publications

In an era characterized by escalating environmental challenges and an urgent call for sustainable development, this study examines the pivotal role of Millennials (Gen Y) and Generation Z (Gen Z) in shaping sustainable practices within the tourism industry. Through a thorough analysis of 49 scientific articles sourced from the SCOPUS database, we explore the evolving discourse surrounding these two cohorts and sustainable tourism. Our findings underscore a burgeoning scholarly interest in understanding the intersections between Millennials, Generation Z, and sustainable tourism practices. Themes such as environmental sustainability, travel behaviour, and consumption preferences emerge prominently in the literature. Notably, Generation Z emerges as a focal point of investigation, reflecting their heightened concern for the planet's well-being. This study contributes to a nuanced understanding of the complexities inherent in Millennial and Generation Z cohort engagement in sustainable tourism and highlights avenues for future research and policy intervention.