Optimalisasi Peran Wanita Tani melalui Pemanfaatan Hasil Pekarangan dan Pemasaran Daring

The Women's Farming Group (KWT) "Langgeng" in Godog Village, Polokarto, Sukoharjo Regency, remains predominantly involved in on-farm activities such as planting vegetables in home gardens, and has not yet maximized their off-farm potential. Although they recognize the potential of processing garden produce, they lack the knowledge to create marketable products and reach a wider market. The proposed solution is training to enhance their skills in processing and marketing agricultural products. The approach used is a problem-solving approach that includes problem identification, resource mobilization, program planning, community mobilization, and evaluation. The activities include (1) fostering an entrepreneurial spirit, (2) training in processing garden produce by making spinach sticks, (3) product packaging training, and (4) online marketing training. The results show an increased interest in entrepreneurship, improved skills in processing agricultural products, and the ability to use online platforms for marketing. This training optimizes the role of women farmers by supporting their skills in agricultural product management and online marketing.

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Publication Details

Journal
SHILAP Revista de lepidopterología
Published
2025-04-01
DOI
https://doi.org/10.31960/caradde.v7i3.2645
Primary Topic
Historical Architecture and Urbanism
Type
article
Field-Weighted Citation Impact
0.00
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article

Optimalisasi Peran Wanita Tani melalui Pemanfaatan Hasil Pekarangan dan Pemasaran Daring

SHILAP Revista de lepidopterología
Historical Architecture and Urbanism
article

Optimalisasi Peran Wanita Tani melalui Pemanfaatan Hasil Pekarangan dan Pemasaran Daring

article en

Abstract

The Women's Farming Group (KWT) "Langgeng" in Godog Village, Polokarto, Sukoharjo Regency, remains predominantly involved in on-farm activities such as planting vegetables in home gardens, and has not yet maximized their off-farm potential. Although they recognize the potential of processing garden produce, they lack the knowledge to create marketable products and reach a wider market. The proposed solution is training to enhance their skills in processing and marketing agricultural products. The approach used is a problem-solving approach that includes problem identification, resource mobilization, program planning, community mobilization, and evaluation. The activities include (1) fostering an entrepreneurial spirit, (2) training in processing garden produce by making spinach sticks, (3) product packaging training, and (4) online marketing training. The results show an increased interest in entrepreneurship, improved skills in processing agricultural products, and the ability to use online platforms for marketing. This training optimizes the role of women farmers by supporting their skills in agricultural product management and online marketing.

SHILAP Revista de lepidopterología
IPB University (ID), Sokoine University of Agriculture (TZ)
Openalex Percentile: Top 62%
Historical Architecture and Urbanism
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Optimalisasi Peran Wanita Tani melalui Pemanfaatan Hasil Pekarangan dan Pemasaran Daring · SHILAP Revista de lepidopterología (2025) | TGRS Research Map | TGRS