Grotesque, Absurdity, Cuteness

This _Article explores the centrality of argumentative frames in shaping the abortion debate in Poland, focusing on their intersection with aesthetics and emotions. Drawing on framing theory, it examines how visual and rhetorical strategies are used to construct narratives, mobilize emotions, and influence public discourse. The analysis centers on three aesthetic framing techniques—grotesque, absurdity, and cuteness—as employed by anti-abortion and pro-abortion movements. Grotesque frames, characterized by graphic depictions of fetal remains and dystopian imagery, amplify moral shock to evoke fear and reinforce binary narratives of 'good versus evil.' In contrast, absurdity disrupts such frames through humor and incongruity, as seen in feminist parody campaigns which critique the artificiality of anti-abortion propaganda. Cuteness leverages the disarming and subversive qualities of pastel hues, glitter, and playful motifs to destigmatize abortion and promote resilience and solidarity. By exploring their cognitive, aesthetic, and emotional dimensions, this study highlights the transformative potential of frames in reproductive politics. It reveals how movements construct powerful narratives to challenge entrenched ideologies while navigating the risks of polarization and trivialization. This analysis thereby contributes to an understanding of the dynamic interplay between visual culture, emotional resonance, and political activism in shaping cultural and political contestations.