The Ratio of Artistic Style Clothing Trend and the Investigation of the Factors that Affect It (Case Study: Girls and Women 20-40 Years Old in Tehran, 2021-2022).

Women's clothing as a post-revolutionary social phenomenon has undergone many changes and daily/street style has diversified. The artistic clothing (one of the common styles in recent decades) is considered as one of the subcultures that shape Iranian culture, therefore, this study was conducted with the aim of determining the artistic style and the inclination of girls and women of Tehran towards artistic style and trying to answer the ratio of clothing trends to artistic styles and the influencing factors in it. The population of this descriptive survey comprises girls and women aged 20 to 40 who wear artistic clothing. The data was collected using a researcher-made questionnaire, and the sample (123 individuals) was selected from both artistic and non-artistic groups. The results indicate a substantial correlation between the academic discipline and artistic careers in terms of the inclination toward an artistic style. Variety and freedom in design/color, accessories, attractiveness, use and combination of traditional, modern, and hand-embroidered motifs are significantly correlated. Increasing art departments and academic/non-academic artists, rethinking the identity of women in Iranian society with a tendency towards the artistic style, and the proliferation of advertising in social networks are all significantly correlated. The findings indicate that the artistic style is more prevalent among artists. The tendency of non-artistic disciplines demonstrated that the artistic style, as one of the styles of a specific subculture, has an impact on other members of society. The tendency toward the artistic style was most significantly influenced by a diverse selection of designs, colors, and models.