PERFORMANCE OF MILK MARKETING IN SHEBEDINO DISTRICT OF SIDAMA NATIONAL REGIONAL STATE, ETHIOPIA

Ethiopia is a front line on the population of livestock in Africa while low productivity of cattle due to so many reasons like poor genetic potentials of the livestock resources, insufficient animal feed, disease and poor management practices are barriers for the country making fair benefit from its resource potential. This research attempted to investigate the performance of milk marketing, in shebedino district, Sidama National Regional State Ethiopia. The shebedino district was selected purposively based on high potential of dairy production and lack of access to milk marketing in study area. Multistage sampling technique was applied to select 180 sample farmers. Data for study were collected from both primary and secondary sources. Primary data were generated by household survey using a pre – tested structured questionaries’ and key informant interview using check lists. The collected data was analysed using descriptive and econometric tools .The Econometric result shows that milk supply affected variables are age , milk production , market access and family size whereas milk income affected variables are age , sex , land size , educational level , average milk price , distance to market , market access , milk market information , usage of credit , family size and dairy farming experience significantly influence performance of milk marketing for their produce. The results suggest that the dairy producer efficiently use their land by using different forage development strategies, the government should be worked to increases milk production and productivity , even though the government work had artificial insemination and synchronization , the current milk production was very low , the government give attention dairy cow management, and the dairy producer access to milk market the dairy cooperative and milk collection center should be establish and link with milk processor , the processor should be pay milk quality based fee, and the Ethiopia Government has emphasized the development of livestock and milk market master plan that intends to improve livestock productivity, develop dairy value chain, milk market and improve the sanitary standards and regulatory framework.