NBA Without Borders: A comparative case study of NBA’s global expansion
<table style="border-collapse: collapse; width: 140pt;" width="186"> <tbody> <tr style="height: 60.0pt;"> <td class="xl27" style="width: 140pt; height: 60.0pt;" width="186" height="80">(Abstract taken from introduction) The global expansion of sports leagues has become significant in today’s interconnected world. The National Football League (NFL) and Major League Baseball (MLB) have been exploring new foreign markets to grow in. Through international games during the season and easier access to games played in the United States of America, they are garnering a larger international audience. Moreover, through championships such as the World Series and the Olympics, sports are quickly bringing different parts of the world together.</td> </tr> </tbody> </table>
Institutions
- University of North Carolina at Chapel Hill (US)
Publication Details
- Journal
- UNC Libraries
- Published
- 2025-05-29
- DOI
- https://doi.org/10.17615/r2wa-kg69
- Primary Topic
- Sports, Gender, and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00