Chattering Openly: Talking about Open Access in an Increasingly Fragmented Social Media Landscape

In this talk, I explored the process of developing social media campaigns on X (formerly Twitter), Mastodon, and LinkedIn to encourage platform users to engage with open access texts and provide visibility to those who choose to make their work publicly accessible. In my role on the community team for Knowledge Commons, I've collaborated with both students and full-time team members to develop campaigns highlighting the works our users have added to our open access repository. The session delved into the creation process for developing such campaigns, which have included a regular monthly spotlight as well as special virtual event features. Topics covered included the pros and cons of various social media platforms, suggestions for managing workflows in a small team, and creative ways to celebrate openly published texts. This presentation was given at the Open Education Conference in Providence, RI, on October 9, 2024.