Analysis and Optimization Of Recommendation Mechanism and Content Creation in Social Media Platform: A Case Study of TikTok Tourism Short Videos

The influence of the videos on the TikTok platform is gradually increasing. Short video platforms disseminate messages that allow users to learn more about the phenomenon and influence their decisions to some extent. This paper investigates the differences between popular tourism short videos created by personal accounts and those created by official cultural and tourism accounts on the TikTok platform in China. Then, it explores the recommendation mechanism and content creation for this type of videos. The study finds that the recommendation mechanism for tourism short videos on the TikTok platform needs to be optimized to achieve further promotion. In addition, the study discovers that the types of videos users preferred were travel tips and food recommendations. This study serves to help enable tourism short videos to be better pushed to the exact audience and enhance the decision-making impact on the users.