Overview of the global wine tourism industry and its implications for China

The wine tourism industry, as an innovative sector combining wine production and tourism experiences, has developed rapidly in recent years, becoming a key force in promoting regional economic growth, cultural exchange, and ecological conservation globally. The development of the global wine tourism industry was reviewed, major business models and practices across different countries were analyzed, and the multifaceted values of wine tourism in cultural preservation, economic growth, and brand building was explored. Based on tourism experience and experience economy theories, a comprehensive wine tourism system model was proposed. Recommendations such as resource integration, brand building, innovative experiences, quality improvement, differentiated marketing, and policy support were provided, aiming to offer valuable insights for enhancing China's international competitiveness in wine tourism and ensuring its sustainable development.