A Study and Analysis of the Marketing Model of Haidilao, the Effect of Emotional Value on Consumer Willingness

\nWith the economic development of the times and changes in the consumer market, and the end of the epidemic in various sectors of the economy began to recover, which brought about fierce competition in the market. People's living standards and purchasing power to improve at the same time, the consumer groups have changed with the times, after nine or five began to become an important part of the consumer groups, this type of consumer philosophy and traditional consumer concepts are very different, the practicality of the product, durability is no longer the focus of attention. Various industries need to keep up with the times to carry out innovative reforms, and similar products how to enter the public eye in the industry has also become the major enterprises need to seriously think about the problem. The paper discusses the impact of emotional value on consumer willingness, using the catering industry's Haidilao as a case study. Haidilao's success is attributed to its customer-centric service culture, innovative personalized services, and high-quality assurance, which foster customer loyalty and sustainable profits. The analysis aims to provide insights for other businesses.\n