An Empirical Analysis of the Factors Affecting China’s Cross- Border E-Commerce Exports to RCEP Member Countries - Based on the Expanded Trade Gravity Model

\nExports of goods can now be facilitated across international borders through RCEP. China’s cross-border e-commerce exports to RCEP countries are examined in a panel study. This study examines how economy scale, geographical distance, openness to trade, and Internet technology level impact Chinese e-commerce exports across borders. Consequently, Chinese cross-border e-commerce exporters are advised to develop differentiated export strategies so as to improve export efforts, increase online marketing and promotion in low- and middle-income countries, and provide high-quality products and services in high- income countries.\n