Strategy for Development of Sustainable Organic Rice Farming: Case Study at Organic Farmers’ Association “GATOS” Magelang Regency, Central Java

The demand for organic rice has increased over time. This situation is driven by a sense of security for consumers of organic rice because there is no chemical residue. However, consumer demand has not been able to be met by the Sawangan Organic Farmers Association because of limited land for organic cultivation. The research aims to formulate a strategy for developing sustainable organic rice farming based on internal and external factors. This research was conducted in Sawangan Organic Farmers Association with the consideration was the pioneer of organic rice farmer groups in Central Java, and already had an organic certificate. Respondents were 25 stake holders who had information and experience for the development of organic rice farming including farmer group administrators, people in charge of organic rice production and post-harvest fields, chairman, Agricultural Extension Center, Agricultural Office of Magelang Regency, consumers of organic rice products chosen purposively. The stages in formulating a strategy for developing organic rice farming are data collection stages: IFE and EFE; data analysis stages: SWOT and decision-making stages: QSPM. The results showed that the priority strategy for the development of organic rice farming partnering with restaurants, hotels or hospitals in Magelang Regency and campaigning to the community about the benefits and importance of organic rice certification