Analisis Kepuasan Pengguna Aplikasi Maxim Menggunakan Metode End User Computing Satisfaction(EUCS).docx

<b>Maxim has entered the online transportation market as a new innovation and competitor. However, it has yet to fully satisfy its driver partners in terms of service quality. This study aims to assess driver satisfaction with the Maxim application using the End User Computing Satisfaction (EUCS) method. A significant issue identified is the high number of driver complaints, indicating dissatisfaction with certain features of the app, which may affect overall service quality. The EUCS method evaluates satisfaction through five variables: Content, Accuracy, Format, Ease of Use, and Timeliness. This structured approach helps measure user satisfaction more clearly and provides insights for developers to improve the system.</b>

Publication Details

Journal
Figshare
Published
2025-01-01
DOI
https://doi.org/10.6084/m9.figshare.29589656.v1
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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Analisis Kepuasan Pengguna Aplikasi Maxim Menggunakan Metode End User Computing Satisfaction(EUCS).docx

Figshare
Consumer Behavior and Marketing Influence
article

Analisis Kepuasan Pengguna Aplikasi Maxim Menggunakan Metode End User Computing Satisfaction(EUCS).docx

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Abstract

<b>Maxim has entered the online transportation market as a new innovation and competitor. However, it has yet to fully satisfy its driver partners in terms of service quality. This study aims to assess driver satisfaction with the Maxim application using the End User Computing Satisfaction (EUCS) method. A significant issue identified is the high number of driver complaints, indicating dissatisfaction with certain features of the app, which may affect overall service quality. The EUCS method evaluates satisfaction through five variables: Content, Accuracy, Format, Ease of Use, and Timeliness. This structured approach helps measure user satisfaction more clearly and provides insights for developers to improve the system.</b>

Figshare
Industry, innovation and infrastructure
Openalex Percentile: Top 46%
Consumer Behavior and Marketing Influence
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Analisis Kepuasan Pengguna Aplikasi Maxim Menggunakan Metode End User Computing Satisfaction(EUCS).docx · Figshare (2025) | TGRS Research Map | TGRS