Analisis Usability Aplikasi Google Forms dan Dampaknya terhadap Kepuasan Pengguna dengan Pendekatan PLS-SEM.pdf

his study evaluates the usability of the Google Forms application through a framework derived from Nielsen’s heuristics. This framework encompasses five key dimensions: Learnability, Efficiency, Memorability, Errors, and Satisfaction. A quantitative approach was implemented using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, with data analysis performed using SmartPLS software. One hundred and one respondents participated, completing a questionnaire based on a 5-point Likert scale. The analysis results indicate that Efficiency, Satisfaction, and Memorability significantly influence Usability, with Satisfaction emerging as the most dominant factor. Conversely, Errors and Learnability do not exhibit significant effects. These findings suggest Google Forms is perceived as efficient, satisfying, and relatively easy to remember. However, there is room for improvement in terms of initial learnability and error handling to further enhance the overall user experience.