Toward a New Strategy Development Framework: A New Synthesis Based on the Giants of the Past

There are numerous definitions of strategy for corporate planning purposes. Most are poorly thought through and of little value. The goal of this paper is to to take the most important contributions to strategy science since the late 1950s and integrate them into coherent perspective. It builds on work by:<br><br>Joseph BainMichael Porter<br>John Stuckey<br>Birger WernerfeltC.K. Prahalad and Gary Hamel<br>Roger Martin