Implementation of COVID-19 Vaccination in Brazil: An Analysis of Health Communication Through News on the Ministry of Health Portal.

This study analyzes the communication of the Ministry of Health of Brazil regarding COVID-19 vaccination, focusing on news published on the official portal between November 15 and 30, 2022. The qualitative research, using content analysis, explores how information was communicated to the public, with an emphasis on the CoronaVac vaccine for children and the communication strategies adopted. The results indicate that the portal played a key role in providing relevant and reliable data, promoting vaccination acceptance and transparency in the process. Effective communication helped strengthen the culture of COVID-19 vaccination in Brazil.