CULTURAL ANALYSIS OF THE LEGEND OF MOHAN

The legend of the Mohán, deeply rooted in Colombia's cultural heritage, transcends folklore by serving as a symbolic framework that reinforces social norms, environmental respect, and collective identity. It has inspired a variety of cultural products—artisanal crafts, books, festivals, and performances—that contribute to both community cohesion and local economies. While offering educational and moral guidance, the myth also faces challenges of cultural commodification as it is integrated into tourism and market circuits, raising debates on balancing economic benefit and authenticity.<b>Keywords:</b> Mohán, myth, cultural heritage, tourism, identity.