ANALISIS DEL PATRIMONIO CULTURAL DE LA LEYENDA DEL GUANDO

This academic work offers a multidimensional analysis of the Colombian legend <i>El Guando</i>, exploring its ritual, emotional, aesthetic, pedagogical, economic, and narrative dimensions. Grounded in theories from Jung, Plutchik, Eliade, Turner, and Bourdieu, the study reveals how this myth acts as a symbolic regulator, emotional archetype, and potential driver of local cultural tourism. It rescues the legend from marginalization, reinterpreting it as a living element of intangible heritage with contemporary social, psychological, and economic relevance. The research emphasizes its adaptability and value in sustainable development and collective memory.<b>Keywords:</b><br>Myth, Ritual, Emotion, Folklore, Cultural Heritage