Crafting destination stories: enacting and sharing cultural memory for Indigenous tourism

Cultural memory, which shapes a collective understanding of historical experiences and influences identity, is crucial in the Indigenous context but has been understudied in tourism. This study examines the role of the Guthi system, a cultural space of Indigenous Newars from Khokana, Nepal, in the construction and sustenance of cultural memory across time and location. Employing a multi-phased qualitative approach, the study reveals how the Guthi system, rooted in the Indigenous Newars’ relational ontologies, integrates spiritual, cultural, and societal elements into a living archive of traditions and practices. The findings elucidate the processes of enacting and sharing cultural memory, demonstrating its impact on collective sensemaking within Indigenous tourism contexts. Moreover, the study identifies key factors influencing this process, including adaptive preferences, path dependence, and Indigenous values, which shape community engagement with tourism opportunities. This novel contribution to Indigenous tourism research illuminates the intricate relationship between cultural memory, collective sensemaking, and the translation of Indigenous knowledge and practices into tourism initiatives.