CULTURAL ANALYSIS OF THE LEGEND OF SOMBRERON

This work explores the Colombian legend of <i>El Sombrerón</i> through interdisciplinary analysis, integrating theories from psychology, semiotics, anthropology, and cultural economics. It investigates the myth's emotional and psychological impact, its role in rituals, and its use in tourism and cultural industries. By examining how it evokes fear, admiration, or nostalgia, and how it contributes to the creation of crafts, festivals, and heritage narratives, the legend emerges as both a symbolic and economic tool of social representation and collective identity.<b>Keywords:</b><br>Myth, emotion, ritual, tourism, identity.